Friends of the Salt Lake City Public Library Brand Guidelines
I worked with the Friends of the Salt Lake City Public Library, the fundraising and advocacy arm of the library and its eight branches, to compile a comprehensive set of brand guidelines that reflect their mission and values.
The
Deliverables
- Brand Guidelines: Developed a cohesive document outlining logo usage, color palette, typography, and visual identity standards to ensure consistent application across all materials.
- Color Palette: Documented an accessible and vibrant color palette that included primary and secondary colors, enhancing brand consistency and appeal.
- Typography: Recommended font families for headings and body text, balancing clarity and style across all communication channels. Tone of Voice: Defined a friendly, inclusive, and informative tone to guide messaging across platforms, ensuring alignment with their community-focused mission.
The
Outcome
The brand guidelines positioned the Friends as a professional and approachable organization, increasing their visibility and reinforcing their role as a key advocate for the library. These guidelines empowered them to communicate more effectively, engage their community with confidence, and enabled volunteers to create cohesive visual assets for the organization, ensuring consistent and impactful representation across all channels.