“We’ve Got The Power” Vertical Video
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I created this vertical video for Kentuckians for the Commonwealth’s (KFTC’s) “We’ve Got the Power” campaign to amplify the voices of Kentuckians opposing natural gas plant expansions and energy rate hikes.
The video featured community testimonials and key campaign messages, designed to mobilize public engagement and drive submissions to the state energy regulation board.
The
Deliverables
- Produced a vertical video integrating community stories and visual campaign branding.
- Highlighted personal narratives to foster connection and amplify impact.
- Ensured accessibility and alignment with KFTC’s mission and message.
The
Outcome
The video successfully supported KFTC’s campaign by increasing public awareness and encouraging an unprecedented number of comments submitted to the regulation board.